Kristin Kirsch and Eric Bruskotter are 2/3 of the full-time staff of the City of Holland media team. City media was started when the public access cable channel was created. The department receives no tax dollars but is funded by city fees on cable.

 

The move to social media started with Facebook, which is still the platform that has all of the information. Initially, there were about 4,000 followers and currently, there are 34,000 followers (coincidentally the same as the population of the city). Interns were very helpful in the city's move to social media. The city maintains a presence on Facebook, Twitter, Instagram, TikTok, YouTube, Flickr, Vimeo, and Nextdoor.

 

The TikTok started with the mayor's Face Painting Video which now has millions of views. The video was in response to a TikTok challenge to paint someone's face as a minion while telling them you were going to paint something else. TikTok followers went from 800 to almost 13,000 today.

 

There are also many serious videos about things to do, places to shop, and attractions. One of the latest videos is titled Holland Hospitality.